Why Unconventional Media is still Unconventional?

June 15th, 2009

Times are changing. Few decades ago, one could sell anything one could make, brands hardly made any difference, now it’s completely different. Now brands have overtaken everything. The game here is of perception, the opinion one has about the Product, Company, or whatever’s responsibility the brand manager is shouldering. As per Wikipedia – “Brand equity refers to the marketing effects that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name”.

But now the changing technology is a principal role player in building a brand. As so many Social Media and Digital Marketing Evangelists have put it so far – “Technology is shifting the power away from the editors, publishers, the establishment, the media elite. Now it’s the people who are in control”. The Digital Marketing arena is cheap; it is within the limits of a startup as well as the behemoths of the corporate world.

Still, the perception – Unconventional. Is it only Indian view? (Well one can think like that, after all the spend here on TV Advertising Vs Internet Advertising was a whopping 17000 Cr as compared to 400 Cr, respectively) still the answer is No, it’s not only in India, it’s the same all over the world.

The major reason is you know it is cheap, you know it is within the limits, you know it is unregulated, and so do they know, your audience know. And that’s why – the Perception.

At HumInt, we have passed the debates of monologue – Dialogue, engagement, Global Audience, Blog, Direct Interaction, etc. For us the “What it is?” era is over now. At HumInt, our focus on the strategy of Digital Marketing is to share each and everything with everyone. So that the perception doesn’t really ends with the one associated with medium.

The key here is to share financial thoughts, marketing thoughts, etc. For that to work, a proper Communication Strategy has to be in line. The medium is easily available doesn’t means one should discount the power it brings along. From next time fundamental change in the company’s viewpoint should be to reconsider the information as if it is going to be published / broadcasted on the National Media, and better it should be, as this time it is Global Media.

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Does Market need a Modern HRMS?

April 4th, 2009

In today’s time of economy slowdown where increasing headcount of the organization is no longer feasible, the HRs faces the challenge of getting the more out of the existing workforce. Thus the need of the hour is to provide special attention to the Human Capital Management. There is an asking of change in the recruiting methodologies for new hiring as well as adopting a unified approach for the talent development in your existing employees. The training program in the organization is no longer a one time effort put into the new hiring. There is also a need to fill the skill gap of the existing workforce. So the HRs today must ensure to provide Continuous Learning and Professional Development Program in order to enhance the skill set of the current employees. This would provide the organization with the right people having the right skills, leading to the increased productivity in the organization. Thus Learning Management becomes a necessary HR function in any organization.

Apart from generating talent in the workforce, HRs also face the challenge of retaining them. Though the headcount in the organization is on freeze where new hiring is not taking place, there still undergoes a ‘War on Talent’ among the organizations for the skilled and talented resource. Spending a fortune on the development of the ‘talent’, and then not being able to retain him could be the worst nightmare for any HR. In spite of putting up huge expenditures on benefits and compensation plans for the employees, the organization is not able to retain them for a long period. This clearly demonstrates that monitory benefits alone do not attract the employee as much as the opportunity of a desired career growth would. Thus the need today is not to have only organizational development as the sole aim, there is a dire need of fulfilling the growth aspirations of the employee as well. Thus the right strategy today would be to align employee’s performance goals with the organizational goals and objectives. Thus the Goal Management becomes a necessary HR function in any organization.

Keeping in mind the challenges of an HR discussed in the above sections, it can be concluded that Learning Management and Goal Management have become the essential part of Personnel Management. Both Learning Management and Goal Management can be brought under the one umbrella of Talent Management. Thus Talent Management can be viewed as a practice of implementing Learning Management and Goal Management in an organization. Apart from these two very important HR functions, Talent Management practices will also incorporate Succession Planning by creating a pool of Leadership Potentials. Thus Talent Management becomes a key to the development of leadership skills in the senior and middle level management of the organization. This could be considered as the best strategy to avoid business disruption due to talent shortage.

By far now it can be concluded that the Talent Management System has become an essential feature of the HRM system. Gone are the days when HRM systems were merely a utility for Personnel Administration and were used for performing the very basic HR tasks like payrolls, compensations, shift planning, recruitments etc. Today, for the better Personnel Management, the traditional HRM system must also possess an Automated Talent Management System which can make it possible to implement the Talent Management practices on an organization level. This is required as the Talent Management cannot be implemented by ad hoc measures and a more holistic and unified approach is required for the Talent Development. This integration of the Automated TMS with traditional HRM systems is required to adapt to the current needs of the HR Management.

The HRM Solution by Humint promises to revolutionize the Personnel Management of your organization. This more advanced, more feature-rich HRM solution offers you an entirely new approach to look at the Personnel Management which we have named as ‘CARE’ approach to the Human Resource Management.

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