As I shared earlier that seeing our own marketing needs we built sort of a small team in house to help HumInt to market itself leveraging the various digital platforms available. However later on we realized that how big the Internet marketing industry is and that is when we ventured into this space commercially by launching RedPencil – India’s first Digital Marketing Boutique.

And now as we are continuously upgrading our knowledge about the industry and the art, our aspirations are also increasing simultaneously, in result it becomes very difficult to be really satisfied when the whole team is so passionate and overly ambitious, however today we are extremely happy and a little satisfied as well.

The famous Bollywood magazine, FilmiTadka, have chosen RedPencil to help them promote their online version. We hope the partnership proves successful for both FilmiTadka and RedPencil.

Before starting my company I read lot of books on Entrepreneurship, Leadership, Management, etc, I also took part and read results of many surveys done over entrepreneurs, well my reason for doing all this – definitely wanted to be foolproof.

Though there were a couple of people in my family those who were in business but still somehow we never connected and hence I didn’t get to have any entrepreneurial/business experience, and so I always asked a question to myself – am I going the right direction. Because you see the major problem with being an entrepreneur is there is no one to tell you what to do next, all your life there was someone who told you “what to do”, “what you are being held accountable for”, but now suddenly there is no one, no matter how much effort you put in the result might come zero, simply because, the direction was wrong.

Almost all the entrepreneurs (including me) face hundreds of such challenges and difficulties which makes up the extremely adventures journey known as Entrepreneurship. Here I am jotting down 5 things about which every entrepreneur should be clear before going to the market.

Well defined offering (product/service): The offering is the crux of a company, therefore no one would want obscurity. A Product is your reason to be in the market, often VCs chase after innovative ideas, still in a country where billion+ people live if at all they all come with innovation, then my friend that figure will outshine the total number of innovations ever happened in the history of mankind (since the discovery of fire).

Leave innovation but try to find the gap, meet your industry people and understand from them what are the customer pain points, put in as much as possible to come up with a well thought out and defined product.

Try to imitate only when it’s a best practice, otherwise generate your own ideas, and believe me, this can also be the answer for Entry Barrier question of a VC.

Revenue Model: There are two ways to monetize a product, either you make a product which makes a user go wow, and then think about monetizing it (The Google way) or else have a clear revenue model, product pricing, and positioning in mind so that when a customer asks that how much is it going to cost me, you have something to say.

Also, if you are not clear about the revenue model, then don’t try to meet an Investor, because just like you an Investor is also into a business, business of purchasing and selling companies and he makes profit only if your numbers are going in green, so just think, how about if you tell him that I still don’t know how to make money from my business/product.

Bring a Mentor on Board: “Having a conversation across with an intelligent man is like reading a book back to back”, discussing your project with someone whom you look up to and trust can bring great value to your idea. People often fear that other’s might steal their plan, but all I can say is that they can steal your plan but not your passion, your energy, your belief and trust me if they are taking your plan that means they believe in your idea thoroughly which is something actually good.

I still remember in the early days of HumInt, I was always frustrated due to filtering of sales calls by receptionists/secretaries until I sought advice from one of my mentors, and he shared with me his tips to bypass secretaries which worked like wonder, and I can safely say that single meeting earned me millions.

Marketing Principals that applies to your product: Marketing is the most exciting part of being an Entrepreneur (at least to me it is). Marketing comes in all shapes and sizes, a kirana shop owner putting his label on the carry bag is also marketing and roping in multi-million dollar Sachin or Shahrukh is also marketing only. But you have to strike a balance between efficiency and your capability. Try to be in front of a customer through all the touch points, for example for Matris I used News Paper Inserts, SMSing, Email Campaigns, etc, but for HumInt Home Automation Product we are using Hoardings, celebrity endorsements, PR Campaigns, YouTube Channels and such things.

Different kinds of marketing applies to different products, Try to think about all the efficient ways of marketing for your product.

Take it to a VC: Before starting a business it is good to make a plan, a business plan is nothing fancy, rather it’s just a plan to understand whether you have given everything deserving a consideration or not. It also gives you a concrete idea about how much money will it require to have a smooth operation.
After you are done with these exercises, how about getting a free analysis of your business plan? Well that is where a VC comes into picture.

No matter whether you require funding or not, still I always evangelize the idea of taking it to a VC, because the kind of value feedback and loopholes a VC can come up with no one can, as they don’t have any emotional connection with the project, yet.

Entrepreneurship is a great path, and a well compensated one both financially and emotionally, I hope this article helps you, Happy Enterpreneurship!

We thought, we would do so by providing the most relevant information for the topics like Funding/Financing, Management, Marketing, and General Business.

But while performing our tasks diligently we learned that no matter what we give in, it can be nothing in comparison with the community contribution.

LinkedIn today is the largest professional Network on the Internet. For Neytri.com a community of likeminded professionals helping each other is exactly what will help the Indian Youth.

So now at Neytri Community on LinkedIn, we encourage you all to leverage the platform to your advantage.

Happy Networking!

Therefore at HumInt, off late, the debate over twitter presence was becoming undisputable.

As Twitter explains: It will help Neytri.com in keeping in touch with the readers through a simple question: What are you doing?

So from now on get Neytri status updates on Twitter, Go to http://twitter.com/neytri

Neytri Twitter Handle: @twitter

“Neytri” in actuality means nothing, however it still intrigued us due to its similarity with the Sanskrit term “netra” meaning “eye”, well anyways for & by us Neytri will always be an eye opener. At the time of conceptualizing Neytri, we came across plethora of names, a colleague of ours suggested “Jignyasa”, it sounded to us more of a Gujju name, with no offence to Gujaratis, also its meaning was “knowledge” and here someone pointed that media don’t give knowledge we can’t, what we can is information an eye opening one and then it will depend on our readers whether they certify it as knowledge or not. Thinking names can certainly drive someone crazy and we sure had our bit of share, but we had some clear concise bullets in our minds to help us think it through. First of all Neytri as a domain name has to be available and second the word should have an Indian appeal.

I hope Neytri stands well on the expectations.

Though, it is best to go for a house which has pre-fitted Home Automation System; still, here’s a list of points to consider before going for a Home Automation System:

• Home Automation System of one brand is often incompatible with other brands, check before you buy whether your system is following International Standards or not.
• Appliances in US and Europe run on 110v on the other hand in India, they run on 230v. Home Automation Systems developed in US or Europe are not able to provide you all the features.
• Vendors often leverage the Information Asymmetry present amongst the buyers of this sector, ask before buying what are maintenance costs.
• Home Automation Systems are of different types, there are systems which rely solely on Radio Frequency and Infrared to communicate amongst the devices and then there are systems which use Low Voltage CAT – 5 / 5e / 6 Cables. The later ones are much more powerful, but these require the integration of the system at the construction phase itself.
• Consult the Home Automation System Company’s Planning Engineer and your Architect for deciding the positioning of Panic Button, Central LCD Touch Screen, Motion Sensors, Switches, etc.
• Panic Buttons in any case should not be in sight of Children.
• Electricity in our Indian Cities are a big problem, apart from the 100% power backup provided to you by your Builder / Developer it is necessary for the system to have an Uninterruptible Power Supply, check whether the company is providing you with it or will it be an additional cost for you.
• Look for the after sales System Upgradation Support, if this feature is available you can be sure that you’ll be using a latest system for whole of your life.
• Look for a system which can support Indian Climatic Conditions, often the systems which are not made in India are not able to withstand our climate.
• Only go for a system which can support remote controlling of your house, through which you can control your whole house, even from New York while your house is in Mumbai.

Now go out and happy shopping and meanwhile if you are wondering where to look for a Home Automation System, you can always call HumInt.

Home Automation Systems can bring you trendy and stylish lifestyle, comfort, security, luxury, and with ever advancing technology such homes are extremely affordable now. Smart Homes are fast picking trends, and can easily be seen in newly built houses across India.

What all can I automate?

Appliance Control

All electronic household appliances can be controlled using such systems’ Central LCD Touch Screens, remote control, etc. You can also control the function of these appliances using your mobile and internet while you are not at home.

Curtain Control

You can control all your curtains across your house using a remote control, this can also be further automated where your System itself will draw the curtains for you at a predefined point of time, like opening it in the morning and shutting at nights.

Lighting Control

Lighting Control, if used efficiently can prove to be an extraordinarily essential feature. Lighting Control can be absolutely automated to Switch ON and OFF only when a person is present or not respectively. Lights can be dimmed, brightened, as per the sun light present, this can provide home owners with huge savings upon their Electricity Bills.

Communication Control

Home Automation Systems, when installed in a whole society can provide you with options to communicate freely with your neighbours. You text message them free of cost, communicate with them over voice and even video.

Such Systems can be of use in N number of ways, you can share information like children’s arrival, maid’s arrival, theft, visitors, etc.

Security Control

Home Automation Systems’ Security Control Feature can take care of your house like a Human Being. With this installed you can secure your house even when you are not at home, you can geographically locate where your kids are, you can be free of worries about fire accidents, theft, burglary, etc.

On Demand, is the befitting trend of world now, a brainy idea indeed, I still remember sharing fountainhead or Douglas Adam back in my hostel dorms, sharing is coming back to us once again but in a different face. After the advent of Internet, world has never been the same, we are at a phase of transition, where most of the people don’t even know what is going around them, or how to scale the impacts of social media. Consider an audience of magnitude 1.3 billion; had Internet been a name of a country, it would be the 2^nd largest country in the whole world. And the most fascinating part here is that they are all connected through a single platform, where they have similar attributes, similar characteristics and similar needs.

A pretty evident phenomenon these days is the changing mindset of people. We had a world where every CEO wanted his employees to adapt computer into him, but now people are working hard for computers to adapt the real world.

New business models are coming up every day, leveraging Internet is a revolutionary phase which is as big as something like industrial revolution happened long time back. Being at the marketing forefront of HumInt Consulting, it delights me to an infinite extent that we are launching a product to the second largest country (Internet) of the world. Catering to a global user is so attractive that no one wants to miss the bus.

Whereby the most distinguishing element of web 2.0 promotions is high degree of participation it requires to be effective, which also signifies the role of consumer engagement to the brand, product, company, and people.

Transition is also significantly contributing to the financials borne by the HumInt’s clients; technology is becoming inexpensive day by day, technology investment often a lightweight overlay to existing infrastructure. Production units are completely out now, in last decade three major brands came up were all on internet, and they never had production facilities, in Manufacturing we had Research, Development & Production, now only R&D is required. This major reduction from the overall production cost is benefitting the clients in a major way.

I live in a house, where, when I wake up my house wakes up too. It opens all the doors, windows, curtains, drapes, shades along with me. My geyser is on 15 minutes before I wake up; my bathtub is filled right after my geyser warmifies itself.

The moment I enter my bathroom lights are switched on automatically, and HumInt has made the system intelligent enough to not to switch on the lights if there is sufficient day light present in the house.

When I am not at my house and if someone comes to my place, I still am able to welcome them by opening my gate remotely. And my Home Automation System welcomes the guests.

Recently I was astonished to find out when my Home Automation System lowered the volume of Music System when there was a call for me.

It feels wonderful and secured, when I am able to track my children anywhere in the city through a tracking device embedded into my Home Automation System’s Central LCD Panel.

I enjoy my house a lot, it is not only about some superficial security or comfort, it is like feeling that there is someone (HumInt Consulting Private Limited’s eHouse – Home Automation System) who is taking care of me and my family, the way I would have done it.