A new star is born. I think, long time back, it was charter jet division in civil aviation, which found the model of part ownership even in commodities market.
On Demand, is the befitting trend of world now, a brainy idea indeed, I still remember sharing fountainhead or Douglas Adam back in my hostel dorms, sharing is coming back to us once again but in a different face. After the advent of Internet, world has never been the same, we are at a phase of transition, where most of the people don’t even know what is going around them, or how to scale the impacts of social media. Consider an audience of magnitude 1.3 billion; had Internet been a name of a country, it would be the 2nd largest country in the whole world. And the most fascinating part here is that they are all connected through a single platform, where they have similar attributes, similar characteristics and similar needs.
A pretty evident phenomenon these days is the changing mindset of people. We had a world where every CEO wanted his employees to adapt computer into him, but now people are working hard for computers to adapt the real world.
New business models are coming up every day, leveraging Internet is a revolutionary phase which is as big as something like industrial revolution happened long time back. Being at the marketing forefront of HumInt Consulting, it delights me to an infinite extent that we are launching a product to the second largest country (Internet) of the world. Catering to a global user is so attractive that no one wants to miss the bus.
Whereby the most distinguishing element of web 2.0 promotions is high degree of participation it requires to be effective, which also signifies the role of consumer engagement to the brand, product, company, and people.
Transition is also significantly contributing to the financials borne by the HumInt’s clients; technology is becoming inexpensive day by day, technology investment often a lightweight overlay to existing infrastructure. Production units are completely out now, in last decade three major brands came up were all on internet, and they never had production facilities, in Manufacturing we had Research, Development & Production, now only R&D is required. This major reduction from the overall production cost is benefitting the clients in a major way.